
How becoming a Source Pro Brand can help you get 500% lift in engagement leading to more sample requests, more access to projects, extend outreach, save time and increase profitability.
Who is Source?
Source is the decision engine for commercial construction product selection. We provide industry-leading data, on-demand experts, and manufacturer connections needed to make fast and stress-free product decisions. We give manufacturers relevant access to the community and a platform to reach broader audiences.
Design + Architecture workflows are changing rapidly. What was a very manual and antiquated process has now become more digitized. Source helps brand partners cultivate relationships with commercial designers and architects in a digital-first landscape so they can stay top of mind with decision-makers.
If you are a manufacturer Sales Rep or Sales Manager who loves building relationships and being a technical resource for the designers, architects, and contractors in the design industry, we would love to talk to you!

“Source has slid so successfully in to being the center point of our design community and are solving problems we didn’t even know we had. As a manufacturer’s rep, I look forward every week to getting all of the sample requests and project information from the Source librarian. It is another great tool to keep my finger on the pulse of the projects in my area.”
— Sarina Kemmerich, Armstrong Flooring in Portland, OR
“Source allows us to expand the reach of our sales team, especially in markets where they have physical locations. They are able to amplify the work of our sales teams by getting samples into the hands of designers we may not be talking with. We like this neighborhood approach to their outreach, they really get to know the design community and become a partner with designers which is a valuable asset.”
— Deanna Varble, Creative Director - Pioneer Millworks.

Our Founder.
Nicole Schmidt is the founder and CEO of Source. Source is the result of Nicole’s entrepreneurial roots and lifelong passion for construction and design. Nicole brings ample experience in both design and manufacturing. Nicole holds a BoFA in Interior Design from the Illinois Institute of Art — after which she spent five years at a Portland design firm, getting her start in hospitality design and eventually scaling up to leading projects for hotels across the country. From there, Nicole ran her own design studio for three years, working on boutique healthcare and retail projects. Nicole then switched to the other side of the market, honing her skills in sales and business development for both regional powerhouses and global brands.
While working in a cluttered, outdated sample library, inspiration (literally) struck. Nicole noticed that while the world at large was changing, certain facets of the world of architecture and design — with its antiquated product sample systems and lack of any centralized product database — was not. Source embodies Nicole’s commitment to transparency, efficiency and simplicity. In addition to the whirlwind of being a first-time founder, Nicole taught herself to code in order to bring Source to life, which launched in February 2020 and hosts standardized data and exportable photos for 160k+ products from 1900+ brands.